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"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."  
Steve Jobs
Simply ask permission before putting someone on speaker phone. It gives an impression of transparency and respect. 
Executive Coaching for Leaders in Communication, Personal Branding, Strategic Thinking and Cultural Change in Organizations - apply now for your sessions 
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Sonya J. Sabbah is a British born and educated, Certified Executive Coach (ICF), Certified Personal Branding Strategist & Image Consultant, and Certified Etiquette & Communication trainer/coach. After graduating from the University of London with an LLB (Honours) Law degree, and having worked in the legal field and the United Nations, she decided to move on to Journalism as a staff reporter/Editor, where she eventually progressed to Public Relations as Director and eventually decided to set up her own business in the training & coaching fields.


During her career, Sonya has conducted many trainings in Self-development, Communication, Team-building, Customer Service, Corporate Etiquette & Protocol for diplomatic and financial institutions, as well as Personal branding for entrepreneurs and executives who are looking for a consistent, unique promise of value. Her portfolio of executive clients include young entrepreneurs, CEO's, politicians, diplomats, pop stars and media personalities.

 As a Leadership & Image Coach, she specializes in Leadership Communication, Corporate Culture, Personal Branding and Strategic Thinking. She is also an expert in Customer Service trainings for a number of industries and always injects her trainings with a standard of exellence for best results.

Sonya writes for a number of magazines including Fit'nStyle, Cedar Wings (MEA's inflight magazine), Hia and Sayidati Magazines, Tastes and Flavours and Mondanite. She has appeared on a number of TV channels including New TV, MTV, LBCI, LBC SAT, Future TV, Al Hurra, Al Aan and OTV to promote her book and business. Sonya hosted as an expert a weekly TV program in 2009, "Jeyin Njarebkon" related to Etiquette and food on OTV for one year. She is a regular guest on Radio Strike, Melody FM, Voice of Lebanon and other Radio stations, speaking about civility. Currently, she is the resident Image & Etiquette expert for LBC SAT's BBeirut TV program.


Sonya is an Associate Member and former Ambassador-Lebanon of the Association of Image Consultants International (AICI), a member of the board of the Lebanese League for Women in Business (LLWB), a member of the British-Lebanese Business Group (BLBG) and a board member of the Lebanese Coach Association (LCA). She is also a Certified Process Director and a member of the International Process & Performance Institution (IPAPI). Sonya has founded Excellence First, her own consultancy and coaching business in 2008 and has been going strong ever since. Sonya is also a leadership Instructor in the "Leadership and Change Management Diploma Program" at the Center for Continuing Education at Haigazian University.


Sonya launched her first book "Etiquette in the City: Beirut" on 3rd November, 2011, available in Beirut, Dubai and London. She was awarded the "Civility Award" for her work in this area as well as the Certificate of Distinguished Service as Member of the AICI area Ambassadors Committee.


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